In hospitality, there’s no room for waste. Every shift, every order, every headcount—it all needs to add up, or you risk losing the margin you’re working so hard to earn.
That’s the problem we’ve always been here to solve. But the truth is, our old brand wasn’t pulling its weight. It didn’t reflect the power of our product or the pace of the partners we serve. It didn’t sound like us. And it definitely didn’t bite hard enough.
So we changed it.
This brand refresh is about showing up the way we operate: sharp, bold, and unapologetically committed to helping hospitality businesses widen their margins. Because everyone gains when there’s no profit lost.
What’s changing
We’ve evolved our look—from the logo and colour palette to how we show up in your feed. It’s confident, high-energy, and built to match the industry we serve.
Our tone of voice has had a refresh too. We’ve always been straight-talking, but now we’re leading with more clarity.
What’s staying the same
We might look different, but we haven’t changed our tune.
Our mission is still to make hospitality more profitable. Our tech is still built to help operators run smarter, faster, and with zero waste.
We’re still the same Nory—just sharper, louder, and easier to spot in a crowd.
A closer look at the new brand
Let’s break it down.
Logo: Our new logo is clean, confident, and adaptable. It works hard across every surface—whether it’s on your phone screen or a storefront. Simple by design, bold by nature.
Palette: We’ve turned up the contrast. The new colours are punchy, energetic, and full of intent. They’re built to pop, to move, and to keep pace with a fast-moving industry.
Tone of voice: Hospitality doesn’t have time for waffle. That’s why we cut to the chase. Our tone is honest, direct, and driven by purpose. We talk like we work—fast, clear, and with a little bite.
What this means for operators and the future of Nory
We didn’t rebrand for the sake of it. We rebranded because we’re growing—and so are the operators we work with.
This new identity gives us the foundation to scale faster, speak louder, and show up stronger in every interaction. For our partners, it means a brand that reflects the power of the tech behind it. For our customers, it’s a sharper, simpler experience. And for the industry? It’s another step toward the future we’re building together—a hospitality sector where more businesses thrive, not just survive.
Because Nory is the all-knowing restaurant management system that learns the behind the scenes of your business. Helping you forecast sales, plan labour, and optimise your inventory.
We’ve also given our entire website a fresh new look. When operators win, we all do. no profit lost.
See how operators are scaling with Nory